What is SEO ..??

SEO is a simple, yet very competitive field. It requires a lot of patience and hard work. Results take a lot of time to appear, as a result of which people generally tend to get attracted towards short cuts.There is always a great perils associated with short cuts, when It comes to SEO. Most Internet traffic is currently brokered by search engines, such as Google, Yahoo, and MSN. To do well in business on the Internet, you must also do well in the search engines.

A difference of about 1-5 thousand in the rank of a website can be easily done by using SEO.
But it should be made very clear that no matter if you are a champ in SEO but the content of your site is supreme.
Suppose, somehow you gain a rank within 10. But now you are in direct competition with 9 other sites which are leader in that field. B'coz your content is not upto the mark to compete with them, so people starts to ignore your site & ultimately your rank will automatically falls .
So work on your website a little bit first & then think of SEO....

The first basic step is to select a relevant keyword

For this let us now take a example.. Suppose we have a site that deals with online ticket reservation or basically a travel guide..

Select some relevant words as your keyword like travel,online reservation,eticket . Let us first search for the online reservation.

There are around 4,700,000 links found. Look you have that much amount of competitors to deal with.

Basic rule - Start with a keyword that is less targeted.

The first rank website is booking.com .


It uses its keyword at the very top left corner of the page. Remember search engine start reading a page from this position only, so the chance of higher rank is more. And in the content also it uses its keyword at regular intervals. But do not overdoze your content with it.
Apart from your primary keyword try to pay attention to your secondary keyword also. You can mention along with your primary keyword and side by side try to minimize the no. of words. You can do like this -
Travel|Reservation|ETickets

Now the question arises if keywords are so much of importance then -how to decide these words ..??

At the start never choose a keyword that put you in direct competition with the leading sites of that field.
Suppose our site deals with Indian railways tickets. Never choose a keyword like indian railways as that put you in competition with the official site of indian railways which is a hard nut to crack..


You can study the 1st rank websites for different related keywords that you shortlisted for your site. See how these sites exploited their keywords and try to extract some tips from there.

You can also decide your keyword according to no. of links a search engine finds for a keyword. For that purpose you can try this http://www.goodkeywords.com/
It gives to detailed study of every keyword.

But again I consider my duty to remind you that no matter how wisely you apply these tricks, but in the end it is the content that really matters and SEO can only assist the good content...